N venkatraman4/6/2024 Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. Ginni Rometty, Chairman & CEO of IBM endorsed the book with the following quote: "Venkat Venkatraman has created an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence – at once simple, pragmatic and quietly groundbreaking. His recent book, The Digital Matrix: New Rules for Business Transformation through Technology was published in 2017 by LifeTree Media for global distribution and Portfolio Penguin for the Indian subcontinent. Over the last three decades, his research and teaching have focused on how companies win in the post-industrial, digital age-where products, processes and services are shaped and supported by information and communication technology. Venkatraman’s primary appointment is in the Information Systems Department with a joint appointment in the Strategy and Innovation department. Professor of Management at Boston University Questrom School of Business.
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